American multinational espresso store chain Starbucks has launched a blockchain-based loyalty program known as Starbucks Odyssey to its first group of US beta testers.
The initiative is an extension of the corporate’s current challenge, Starbucks Rewards, which incorporates coffee-themed NFTs associated to real-world experiences.
- The entity signaled its intention to leap on the NFT and Web3 bandwagon by introducing the Starbucks Odyssey program earlier this 12 months.
- This ongoing initiative provides prospects the chance to take part in actions known as “journeys” the place members can earn NFTs. Starbucks Odyssey is predicated on Polygon and is at present solely out there to US beta testers.
- Journey promotes the Starbucks model and educates prospects about espresso and the historical past of the corporate. It consists of quite a lot of actions comparable to doing puzzles, watching movies, and taking quizzes.
“Starbucks Odyssey Members can earn and buy Digital Collectible Stamps (NFTs) and accumulate Odyssey Factors to unlock unique provides, experiential rewards and distinctive Starbucks art work you received’t discover wherever else. mentioned the espresso store chain.
- Starbucks is nothing new on this planet of cryptocurrencies. The corporate has partnered along with his Bakkt to permit prospects to make use of his BTC as a cost methodology. About the advantages of the app, Bakkt CEO Gavin Michael mentioned:
“The typical shopper owns a wealth of digital property, from present playing cards to loyalty factors to Bitcoin, however lacks the instruments to correctly monitor and leverage that worth. We’re excited to launch the Bakkt app as a step in extending entry to our property to everybody.”
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