The Binance.US app was constructed to supply a superior expertise for patrons seeking to purchase and commerce cryptocurrencies on the go. See how neighborhood suggestions helped us construct higher Android apps.
In the present day we’re celebrating a brand new milestone for the Binance.US Android App. It reached the very best score ever on the Play Retailer.
After we first launched the Binance.US app in January 2020, we got down to give our prospects a quicker and extra handy technique to commerce cryptocurrencies and handle their portfolios on the go. To carry the most effective elements of his internet expertise to iOS and Android, together with the unimaginable efficiency and reliability that Binance.US is acclaimed for, ease of use, and an unmatched low-fee buying and selling expertise. centered.
With a small staff in 2020, we knew that sustaining a world-class internet and cell app expertise can be a frightening activity. In contrast to internet apps, native cell apps have to be constructed on each iOS and Android, successfully creating three completely different merchandise, every requiring design and growth assets.
As quickly as beta testing was full, we formally launched the cell app and waited for the primary wave of suggestions. Preliminary impressions from prospects have been optimistic, however we foresaw future challenges. Suggestions and rankings for the Android app constantly lagged behind the iOS model, with a half-star distinction in Play Retailer rankings at launch.
Two years later, this preliminary deficit had ballooned to just about 1.8 star score variations between the Android and iOS apps, resulting in what was imagined to be practically an identical apps with practically an identical function units. , made a distinction on the planet. !
discover a means ahead
We knew we weren’t (effectively) sufficient to ship the world-class cell expertise we have been making an attempt to construct. Regardless of delivery in style options like ultra-low price cryptocurrency buying and selling and greater than quadrupling the variety of cryptocurrencies supported by the platform, Android Play Retailer rankings nonetheless have room for enchancment. backside.
Regardless of the challenges forward, we determined to work with the neighborhood to pursue our regeneration technique. We’re assured that we are able to depend on their helpful suggestions and steerage to chart a course ahead. And we have continued to work on delivering an in-app expertise that we might be proud to help.
We began by gathering numerous person experiences, critiques, and tales, and compiled them right into a weekly suggestions report. On the similar time, we performed focus group assessments and had real-time conversations with novice and long-time customers.
Lastly, with the information in hand, we arrange a activity drive named “Save Venture Android” and launched into the following part of our journey.
A framework for achievement
We deployed a customer-centric framework to determine points, counsel modifications, and use metrics and alerts to make sure we have been heading in the right direction. This demonstrates how our framework has helped us assess alternatives and decide methods to ship essentially the most worth in our prospects’ arms.
- determine buyer wants – We listened to your suggestions and recognized areas the place we might enhance the app to higher meet your wants. By means of this train, we discovered that one of many largest areas of alternative is bridging the potential hole between internet and cell app platforms. By introducing fundamental performance and prioritizing consistency throughout all touchpoints, we would like our prospects to really feel assured and at house in her Android app.
- hypothesize – Primarily based on our understanding of the shopper’s wants, develop hypotheses about how modifications to the app will affect the end-user expertise. For instance, we examined person knowledge to determine buyer ache factors and repeatedly rolled out updates and enhancements to handle every concern.
- take a look at the speculation – We then examined our hypotheses utilizing A/B and Person Acceptance Testing (UAT) to check the efficiency of the modifications we made to the unique inventory model of the app.
- Iteration and optimization – Primarily based on the outcomes of testing and evaluation, we repeatedly take a look at and refine our hypotheses to supply a greater expertise for our prospects.
The framework for achievement was in place, however there have been no shortcuts to success. We merely listened to buyer suggestions and used the information we collected to discover alternatives. In the end, this was a collaborative effort between our neighborhood and inner groups.
With no scarcity of steerage from our prospects, we now have stepped up our testing and rolled out quite a few enhancements primarily based on each data-driven insights and instinct.
With every new launch, the app’s rankings and suggestions have steadily improved, rising from a low of two.6 stars to 4.1 stars (and rising) as of this writing.
Construct world-class experiences
We’re excited concerning the progress we have made to this point, however we additionally know we’re not carried out but. We proceed to meet our unique imaginative and prescient of offering our prospects with a world-class cell app expertise. Their continued help and well timed suggestions permit us to create experiences that individuals love. If you do not have one but, create an account and check out the Binance.US app .
We have added some nice options you’ve got requested for, together with an all-new Superior Commerce interface that permits you to commerce cryptocurrencies from as little as $1, a wiser search engine, and data pages for all of your favourite cryptocurrencies. He additionally launched a small steadiness conversion function that permits balances underneath $20 to be simply consolidated into BNB, BTC, ETH, or USD. As at all times, we welcome you to share your ideas with us, figuring out they may assist us ship the absolute best crypto expertise.Please contact me twitter — We’re at all times listening!